September 13, 2018 | Article
Referrals are a great way to find like-minded individuals to work with, especially if your client profile includes who you see as your ideal client. Many times, those clients know of or are friends with other individuals who have similar asset levels and needs.
However, getting those referrals isn’t a science. Rather, it’s an art. There’s a fine line between being too heavy-handed and being too light-handed in connecting with them. If you’re pressing too hard, it can come off as desperate. On the other hand, if you are too hesitant in asking for referrals, you won’t be top-of-mind when your clients are with people that could benefit from your services.1
With that being said, here are a few best practices that can help you better leverage referrals from your existing clients1:
- Add a one-liner on your voicemail that states something along the lines of “If you’re calling because you were referred to me by one of my clients, please let me know who I have to thank for recommending me”
- Ensure your clients know they can invite friends to any event you host
- Mine your 1st-degree connections on LinkedIn to find 2nd- and 3rd-degree connections you may want to reach out to
- Add a referral-submission section on your website
- Let your existing clients know you enjoy working with them and are always looking to work with like-minded individuals. That way, if your clients know someone like them, they may send them your way
Now, we encourage you to think about what you can take away and implement into your practice to fine-tune your referrals.
RoboWholesaler is a technology that was created to help Financial Advisors looking for ways to save time and enhance their productivity. With their time spent more efficiently, they’re able to focus on developing the interpersonal component of their client relationships and grow their businesses. The RoboWholesaler app is now available for free in the App Store and Google Play. It offers you a fast, easy way to review fund performance rankings, get up-to-date fund fact sheets for top-performing funds and at-a-glance summaries of key fund information.
1The Marketing Handbook for Financial Advisors: A concise, actionable guide for marketing your practice” Jeremy Jackson.